Not long ago, I witnessed as three sixty agency services similar businesses spent significantly into growing their business on a certain social media platform. Their attempts were unsuccessful as the platform proved to be a bad match for our market.
After extended periods of implementing generic consumer categories, their improved regionally-appropriate segmentation methodology created a two hundred forty-one percent growth in advertising performance and a substantial drop in marketing expenses.
Using detailed analysis for a food delivery client, we identified that advertisements presented between 9-11 PM dramatically exceeded those presented during standard optimal periods, producing one hundred sixty-three percent greater sales.
Recently, a business owner lamented that his social media marketing was costing thousands of riyals with disappointing performance. After examining his strategy, I found multiple serious mistakes that are extremely typical among Saudi businesses.
Last month, a company director inquired why his content weren't generating any inquiries. After examining his content marketing strategy, I discovered he was making the same errors I see numerous Saudi businesses make.
After extended periods of mediocre performance in the Kingdom, their revamped approach generated a two hundred eighty-seven percent improvement in identity awareness and a substantial growth in business.
Their strategy included:
- Snapchat: Energetic presence elements
- LinkedIn: Expertise-centered information
- Instagram: Aspiration-focused identity narrative
- Conversation platforms: Thought leadership
For a premium company, we created a traditional classification methodology that discovered multiple special traditional categories within their audience. This approach increased their promotion results by 178%.
I invest at least two hours each week reviewing our competitors':
- Website organization and user experience
- Articles and posting schedule
- Social media engagement
- Customer reviews and evaluations
- Keyword strategy and positions
Assisting a premium company, we identified that their local language identity was significantly weaker than their English branding. After achieving balance between the language versions, they experienced a substantial growth in presence appreciation among Saudi consumers.
Important methods contained:
- City-specific divisions beyond simple areas
- Neighborhood-level focusing
- Metropolitan vs. provincial differences
- Foreign population areas
- Tourist locations vs. local neighborhoods
I now use several resources that have substantially upgraded our market intelligence:
- Search analysis platforms to track other companies' search rankings
- Social listening tools to track competitors' social activity
- Website analysis platforms to track changes to their websites
- Email capture to obtain their marketing communications
For a global fashion business, we established a locally-targeted digital branding approach that incorporated subtle local symbolism. This strategy enhanced their emotional connection by over one hundred fifty percent in only half a year.
For a technology brand, we modified their worldwide graphic components to more closely match Saudi visual tastes while keeping identity cohesion. This technique increased their brand appeal by one hundred twenty-four percent.
When I established my online business three years ago, I was certain that our unique products would stand out naturally. I dismissed market research as unnecessary – a mistake that almost ruined my entire venture.
Essential classifications featured:
- Traditional adherence spectrum
- Religious observance intensities
- Family structure variations
- Experience with global cultures
- Geographical connection strength
Start by identifying ALL your competition – not just the major click Here ones. During our analysis, we identified that our biggest competitor wasn't the well-known company we were monitoring, but a emerging startup with an innovative strategy.
Valuable segments contained:
- Individual vs. collective choice approaches
- Research intensity extents
- Cost awareness distinctions
- Company allegiance inclinations
- New concept acceptance speeds
A healthcare provider experienced a significant growth in identity awareness after applying a platform-specific presence methodology that acknowledged the unique characteristics of each online channel in the Saudi context.
I use a basic tracker to monitor our competitors' pricing changes every week. This recently allowed us to:
- Spot seasonal discount patterns
- Recognize product bundling approaches
- Comprehend their pricing psychology