Add Optimizing the UX Design for Arabic Interfaces
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Optimizing-the-UX-Design-for-Arabic-Interfaces.md
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During a marketing workshop in Al Khobar last month, I was shocked when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on hustling students, but industry qualifications and expertise matter enormously in this field.
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Last week, a business owner lamented that his platform strategy was consuming considerable sums of riyals with minimal return. After analyzing his tactics, I identified numerous serious mistakes that are surprisingly common among Saudi businesses.
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Critical changes included:
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* Honest fulfillment projections for various areas of the Kingdom
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* Multiple delivery options including same-day delivery in urban centers
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* Comprehensive monitoring with Arabic notifications
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* Adjustable timing for arrivals
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2. **Cultural expertise** - This is ESSENTIAL and often overlooked. Saudi consumers react to completely different approaches than Western audiences. The best digital marketing agency will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to connect effectively with the Saudi demographic you're targeting.
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* Reorganized the data entry sequence to follow right-to-left thinking processes
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* Developed a dual-language form system with automatic language switching
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* Optimized smartphone usability for one-handed Arabic typing
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Successful approaches included:
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* Curating products aligned with Saudi expectations
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* Adapting product descriptions to highlight characteristics important to Saudi shoppers
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* Special assortments for religious occasions
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* Dimension modifications for local norms
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Last year, I witnessed as three rival companies invested heavily into growing their presence on a certain social media platform. Their initiatives failed spectacularly as the channel appeared to be a mismatch for our industry.
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Initiate by listing ALL your competitors – not just the obvious ones. In our research, we identified that our most significant rival wasn't the well-known company we were watching, but a recent company with an novel approach.
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I now employ several resources that have substantially improved our competitive research:
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* Search analysis platforms to track competitors' SEO strategies
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* Mention tracking tools to monitor rivals' online presence
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* Digital tracking platforms to monitor updates to their websites
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* Newsletter subscription to obtain their marketing communications
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When I launched my online business three years ago, I was sure that our special products would stand out naturally. I overlooked market research as a waste of time – a decision that practically ruined my entire business.
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* Locate the most essential content in the top-right corner of the viewport
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* Structure content blocks to flow from right to left and top to bottom
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* Implement more prominent visual emphasis on the right side of symmetrical compositions
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* Verify that indicating icons (such as arrows) point in the right direction for RTL designs
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I'm running a small business gathering in Riyadh next month where we'll be exploring more about finding and working with marketing partners. If you're finding it difficult with this too, drop me a message - always happy to share experiences over some good Saudi coffee!
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After my expensive education in what DOESN'T work, I've discovered that finding the premier digital agency isn't about who has the most elegant office or the slickest presentation. It's about performance, interaction, and comprehending the unique Saudi market.
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I dedicate at least 120 minutes each Monday analyzing our competitors':
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* Online architecture and UX
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* Articles and posting schedule
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* Social media presence
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* Customer reviews and assessments
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* Keyword tactics and positions
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Half a year into our launch, our sales were underwhelming. It wasn't until I accidentally a thorough report about our market sector that I discovered how blind I'd been to the business environment around us.
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I use a straightforward document to track our competitors' pricing adjustments weekly. This has enabled us to:
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* Spot periodic price reductions
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* Detect product bundling approaches
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* Comprehend their value positioning
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I advise categorizing competitors as:
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* Direct competitors (offering equivalent offerings)
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* Indirect competitors (with some similarity)
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* Potential threats (new businesses with disruptive potential)
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For a wellness organization, we changed their word-based medical information into graphic explanations with infographics. This strategy improved their material readership by two hundred nineteen percent.
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Recently, I was consulting with a large e-commerce business that had spent over 200,000 SAR on a beautiful website that was failing miserably. The issue? They had just converted their English site without considering the fundamental UX differences needed for [http://Www.Ortovivaistica.it/component/k2/Itemlist/user/763877](http://Www.Ortovivaistica.it/component/k2/itemlist/user/763877) Arabic users.
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* Explicitly indicate which language should be used in each input field
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* Automatically adjust keyboard input based on field type
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* Position input descriptions to the right side of their associated inputs
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* Verify that error notifications appear in the same language as the required input
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