Add Successful Search Optimization for Saudi Companies
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Recently, a Saudi company approached me after investing over 120,000 SAR on international SEO services with limited outcomes. After applying a customized Saudi-focused ranking approach, they experienced top rankings for numerous high-value keywords within a single quarter.
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Last month, my friend's online shop was hardly visible in search results despite providing exceptional products. After implementing the methods I'm about to describe, his unpaid visitors increased by over one hundred fifty percent in just eight weeks.
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Last month, a fashion retailer consulted me after using over 150,000 SAR on social media advertising with disappointing outcomes. After revamping their approach, we achieved a dramatic growth in return on ad spend.
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Recently, a store group spent over 200,000 SAR in standard promotion with minimal results. After transitioning just 30% of that investment to handheld promotion, they achieved a three hundred twenty-eight percent improvement in customer arrivals.
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I suggest classifying competitors as:
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* Primary competitors (offering nearly identical products/services)
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* Secondary competitors (with partial similarity)
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* Emerging challengers (new entrants with disruptive capabilities)
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When I started my retail business three years ago, I was certain that our unique products would stand out naturally. I ignored competitive research as superfluous – a decision that practically ruined my entire venture.
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Start by mapping ALL your competition – not just the obvious ones. Throughout our analysis, we identified that our biggest rival wasn't the well-known company we were tracking, but a emerging startup with an innovative strategy.
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I now use several tools that have substantially improved our competitive research:
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* Search analysis platforms to monitor competitors' SEO strategies
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* Social listening platforms to monitor rivals' online presence
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* Digital tracking solutions to monitor updates to their websites
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* Communication monitoring to get their campaigns
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I use a simple spreadsheet to track our competitors' costs changes every week. This has helped us to:
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* Spot seasonal price reductions
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* Recognize product bundling approaches
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* Grasp their pricing psychology
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A few days ago, our brand monitoring platform notified us to a unfavorable customer response affecting our primary competition, creating a timely chance for us to highlight our superior product feature.
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Six months into operations, our sales were underwhelming. It wasn't until I accidentally a comprehensive study about our industry that I understood how oblivious I'd been to the market realities around us.
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I invest at least 120 minutes each Monday reviewing our competitors':
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* [Arabic website user experience](https://Revista.Criticapenal.com.ar/index.php/nuevacriticapenal/comment/view/18/0/4701) architecture and user experience
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* Articles and content calendar
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* Online platforms presence
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* User feedback and evaluations
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* Search approach and rankings
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Recently, I observed as three rival companies spent significantly into growing their operations on a particular social media platform. Their attempts flopped as the medium proved to be a poor fit for our sector.
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