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@@ -168,7 +168,7 @@ The RedMatrix (aka "red") is an open source webapp providing a complete <strong>
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-What makes the RedMatrix unique is the built-in decentralised identity management. This ties all RedMatrix sites and channels together into a single super-network where the boundaries between different websites are blurred or seemingly non-existent. Other sites "magically" know you and can provide customised content and services based on who you are and what they allow you to see or do.
+What makes the RedMatrix unique is what we call "magic authentication" - which is based on our groundbreaking work in decentralised identity services. This ties all RedMatrix sites and channels together into a single super-network where the boundaries between different websites are blurred or seemingly non-existent. Other sites can provide customised content and services based on who the viewer is and what the viewer is allowed to see or do. 
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