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Moshe Palacios 2025-08-08 19:48:56 +00:00
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I dedicate at least 120 minutes each regularly analyzing our competitors':
* Website organization and navigation
* Articles and content calendar
* Social media engagement
* User feedback and ratings
* Search approach and positions
Recently, a clothing brand contacted me after wasting over 150,000 SAR on online marketing with minimal returns. After restructuring their campaign, we generated a dramatic growth in advertising efficiency.
For a premium company, we identified that image and temporary channels dramatically exceeded Facebook for connection and purchases, resulting in a strategic redistribution of attention that increased overall performance by one hundred sixty-seven percent.
Important methods featured:
* Urban-focused classifications beyond standard zones
* District-based targeting
* Metropolitan vs. provincial differences
* Foreign population locations
* Visitor locations vs. native communities
Powerful publication features:
* Image quality with regional settings
* Concise motion graphics with local narration
* Behind-the-scenes peeks that add personality to the brand
* Traditional occasions recognition
Using extensive testing for [Dragon-Slave.Org](http://Dragon-slave.org/comics/CherieapDyettvs) a retail brand, we identified that posts released between night time dramatically outperformed those released during traditional peak hours, producing substantially better interaction.
Their offerings encompass:
* Advanced search ranking services
* Engaging digital presence solutions
* Conversion-oriented internet promotion strategies
* Platform strategy
* Content creation and planning
After extended periods of using universal consumer categories, their enhanced Saudi-specific segmentation approach generated a 241% improvement in advertising performance and a 163% drop in marketing expenses.
Present channel usage in Saudi Arabia:
* Instagram: Dominant for aspirational brands
* Ephemeral platform: Remarkably successful with younger demographics
* Discussion network: Substantial for news and public discourse
* Brief content: Fast increasing particularly with Gen Z audiences
* Business network: Effective for B2B communication
Last quarter, a store owner expressed that their electronic messaging campaigns were producing poor results with open rates below 8%. After applying the techniques I'm about to share, their open rates improved to 37% and conversion grew by over two hundred percent.
When I established my online business three years ago, I was certain that our unique products would stand out naturally. I overlooked competitor analysis as superfluous – a decision that practically destroyed my entire company.
Additional timing findings:
* Decreased engagement during religious periods
* Higher participation on Fridays and Saturdays
* Temporal differences during religious occasions
* Post-evening prayer spikes in usage
Recently, I observed as three rival companies invested heavily into growing their presence on a certain social media platform. Their efforts were unsuccessful as the platform appeared to be a bad match for our market.
I use a basic tracker to record our competitors' costs adjustments on a regular basis. This has helped us to:
* Identify periodic discount patterns
* Recognize special offer strategies
* Grasp their pricing psychology
Begin by mapping ALL your competition – not just the well-known ones. In our analysis, we found that our biggest rival wasn't the established company we were watching, but a new company with an novel approach.
I presently employ several applications that have dramatically improved our competitor analysis:
* Search analysis platforms to monitor competitors' keyword performance
* Mention tracking tools to follow rivals' digital footprint
* Site monitoring tools to monitor updates to their websites
* Newsletter subscription to get their marketing communications
I suggest organizing competitors as:
* Direct competitors (offering nearly identical offerings)
* Peripheral competitors (with partial overlap)
* New disruptors (new companies with innovative potential)
For a high-end retailer, we implemented a cultural segmentation strategy that discovered five distinct cultural segments within their audience. This approach improved their advertising performance by 178%.