Add Successful Email Marketing Tactics for Saudi Organizations
parent
11ba4d6ef7
commit
1c68f50f1d
@ -0,0 +1,65 @@
|
|||||||
|
Key timing insights:
|
||||||
|
* Post-prayer times offering engagement opportunities
|
||||||
|
* Late evening activity peaks significantly higher than global norms
|
||||||
|
* Weekend patterns notably varied from weekday interaction
|
||||||
|
* Seasonal variations during cultural events requiring customized strategies
|
||||||
|
* Academic calendar impacts on specific segments
|
||||||
|
|
||||||
|
When evaluating digital marketing services, don't be afraid to ask uncomfortable questions. I've learned to directly ask: "Can I speak to your most challenging client?" The responses to this question tell you THE COMPLETE STORY about an agency's ethics.
|
||||||
|
|
||||||
|
Last month, I was consulting with a large e-commerce business that had poured over 200,000 SAR on a stunning website that was converting poorly. The reason? They had just converted their English site without considering the fundamental UX differences needed for Arabic users.
|
||||||
|
|
||||||
|
Listen, I've been through the frustrating experience of hiring the unsuitable marketing agency TWICE before at last finding one that provided results. Trust me, it's a mistake you don't want to make when building your brand in Saudi Arabia's competitive market.
|
||||||
|
|
||||||
|
After considerable time of underwhelming results despite significant marketing investments, their enhanced messaging approach produced a significant improvement in connection and a substantial growth in conversion.
|
||||||
|
|
||||||
|
* Realigning CTA buttons to the right-hand portion of forms and interfaces
|
||||||
|
* Reconsidering content prioritization to progress from right to left
|
||||||
|
* Adapting interactive elements to match the right-to-left viewing pattern
|
||||||
|
|
||||||
|
* Relocated product visuals to the left portion, with product information and call-to-action buttons on the right-hand side
|
||||||
|
* Changed the product gallery to move from right to left
|
||||||
|
* Implemented a custom Arabic text style that preserved readability at various dimensions
|
||||||
|
|
||||||
|
Important elements:
|
||||||
|
* Classical vs. colloquial Arabic usage
|
||||||
|
* Geographic dialect distinctions appropriate for the prospective customers
|
||||||
|
* Formal addresses usage representing suitable honor
|
||||||
|
* Religious allusions used with understanding
|
||||||
|
* Figures of speech that align with local culture
|
||||||
|
|
||||||
|
Key visual elements to consider:
|
||||||
|
* Suitable portrayal of persons respecting social expectations
|
||||||
|
* Shade selections with understanding of local interpretation
|
||||||
|
* Architecture and landscapes that connect with Saudi identity
|
||||||
|
* Attention to specifics that demonstrate local knowledge
|
||||||
|
* Traditional patterns integrated tastefully
|
||||||
|
|
||||||
|
* Select fonts specially created for Arabic screen reading (like Dubai) rather than conventional print fonts
|
||||||
|
* Enlarge line spacing by 150-175% for enhanced readability
|
||||||
|
* Set right-justified text (never middle-aligned for primary copy)
|
||||||
|
* Prevent condensed Arabic text styles that compromise the characteristic letter forms
|
||||||
|
|
||||||
|
For a financial services customer, we produced a information campaign about family financial planning that included Shariah-compliant approaches. This information surpassed their former typical investment tips by 417% in response.
|
||||||
|
|
||||||
|
For a [ThreeSixty Digital Solutions](https://code.Livelike.com/alton694587546/3sixty-1889/wiki/Enhancing+Payment+Systems+for+Saudi+E-commerce+Performance) service, we identified that their international information was significantly better than their local language material. After improving their Arabic content quality, they saw a significant improvement in conversion rates from Arabic-speaking users.
|
||||||
|
|
||||||
|
Key channel insights:
|
||||||
|
* WhatsApp as principal engagement platforms for customer service
|
||||||
|
* Temporary content functioning remarkably successfully for specific segments
|
||||||
|
* YouTube consumption at notably increased amounts than international standards
|
||||||
|
* Twitter substantial impact on social conversation
|
||||||
|
* Instagram particularly effective for aspirational businesses
|
||||||
|
|
||||||
|
During a marketing workshop in Eastern Province last month, I was surprised when a business owner told me he was paying 5000 SAR monthly to his "digital expert" who turned out to be a young amateur running campaigns from his bedroom! No judgment on entrepreneurial students, but industry qualifications and expertise matter enormously in this field.
|
||||||
|
|
||||||
|
For a high-end accommodation brand, we implemented a messaging approach with meticulous care with native tongue refinements. This technique increased their interaction levels by over one hundred eighty percent.
|
||||||
|
|
||||||
|
* Clearly indicate which language should be used in each form element
|
||||||
|
* Dynamically switch keyboard language based on field expectations
|
||||||
|
* Locate form text to the right-hand side of their associated inputs
|
||||||
|
* Verify that system feedback appear in the same language as the required input
|
||||||
|
|
||||||
|
1. **Verified local success stories** - Not just basic case studies, but real results with Saudi businesses in your exact sector. When I interviewed our current agency, they showed me exactly how they helped a company like ours boost their Riyadh customer base by 215% in less than a year.
|
||||||
|
|
||||||
|
As someone who has created over 30 Arabic websites in the past five years, I can tell you that applying Western UX practices to Arabic interfaces falls short. The distinctive elements of Arabic language and Saudi user expectations require a totally unique approach.
|
Loading…
Reference in New Issue
Block a user