Add Successful Content Strategy for Middle Eastern Brands
parent
bba62a3c0e
commit
b1c5c8aa20
70
Successful-Content-Strategy-for-Middle-Eastern-Brands.md
Normal file
70
Successful-Content-Strategy-for-Middle-Eastern-Brands.md
Normal file
@ -0,0 +1,70 @@
|
||||
Not long ago, I witnessed as [three sixty agency services](https://keydirectories.co.uk/forum/profile/ArlieWrigl) similar businesses spent significantly into growing their business on a certain social media platform. Their attempts were unsuccessful as the platform proved to be a bad match for our market.
|
||||
|
||||
After extended periods of implementing generic consumer categories, their improved regionally-appropriate segmentation methodology created a two hundred forty-one percent growth in advertising performance and a substantial drop in marketing expenses.
|
||||
|
||||
Using detailed analysis for a food delivery client, we identified that advertisements presented between 9-11 PM dramatically exceeded those presented during standard optimal periods, producing one hundred sixty-three percent greater sales.
|
||||
|
||||
Recently, a business owner lamented that his social media marketing was costing thousands of riyals with disappointing performance. After examining his strategy, I found multiple serious mistakes that are extremely typical among Saudi businesses.
|
||||
|
||||
Last month, a company director inquired why his content weren't generating any inquiries. After examining his content marketing strategy, I discovered he was making the same errors I see numerous Saudi businesses make.
|
||||
|
||||
After extended periods of mediocre performance in the Kingdom, their revamped approach generated a two hundred eighty-seven percent improvement in identity awareness and a substantial growth in business.
|
||||
|
||||
Their strategy included:
|
||||
* Snapchat: Energetic presence elements
|
||||
* LinkedIn: Expertise-centered information
|
||||
* Instagram: Aspiration-focused identity narrative
|
||||
* Conversation platforms: Thought leadership
|
||||
|
||||
For a premium company, we created a traditional classification methodology that discovered multiple special traditional categories within their audience. This approach increased their promotion results by 178%.
|
||||
|
||||
I invest at least two hours each week reviewing our competitors':
|
||||
* Website organization and user experience
|
||||
* Articles and posting schedule
|
||||
* Social media engagement
|
||||
* Customer reviews and evaluations
|
||||
* Keyword strategy and positions
|
||||
|
||||
Assisting a premium company, we identified that their local language identity was significantly weaker than their English branding. After achieving balance between the language versions, they experienced a substantial growth in presence appreciation among Saudi consumers.
|
||||
|
||||
Important methods contained:
|
||||
* City-specific divisions beyond simple areas
|
||||
* Neighborhood-level focusing
|
||||
* Metropolitan vs. provincial differences
|
||||
* Foreign population areas
|
||||
* Tourist locations vs. local neighborhoods
|
||||
|
||||
I now use several resources that have substantially upgraded our market intelligence:
|
||||
* Search analysis platforms to track other companies' search rankings
|
||||
* Social listening tools to track competitors' social activity
|
||||
* Website analysis platforms to track changes to their websites
|
||||
* Email capture to obtain their marketing communications
|
||||
|
||||
For a global fashion business, we established a locally-targeted digital branding approach that incorporated subtle local symbolism. This strategy enhanced their emotional connection by over one hundred fifty percent in only half a year.
|
||||
|
||||
For a technology brand, we modified their worldwide graphic components to more closely match Saudi visual tastes while keeping identity cohesion. This technique increased their brand appeal by one hundred twenty-four percent.
|
||||
|
||||
When I established my online business three years ago, I was certain that our unique products would stand out naturally. I dismissed market research as unnecessary – a mistake that almost ruined my entire venture.
|
||||
|
||||
Essential classifications featured:
|
||||
* Traditional adherence spectrum
|
||||
* Religious observance intensities
|
||||
* Family structure variations
|
||||
* Experience with global cultures
|
||||
* Geographical connection strength
|
||||
|
||||
Start by identifying ALL your competition – not just the major [click Here](https://Oke.zone/profile.php?id=791456) ones. During our analysis, we identified that our biggest competitor wasn't the well-known company we were monitoring, but a emerging startup with an innovative strategy.
|
||||
|
||||
Valuable segments contained:
|
||||
* Individual vs. collective choice approaches
|
||||
* Research intensity extents
|
||||
* Cost awareness distinctions
|
||||
* Company allegiance inclinations
|
||||
* New concept acceptance speeds
|
||||
|
||||
A healthcare provider experienced a significant growth in identity awareness after applying a platform-specific presence methodology that acknowledged the unique characteristics of each online channel in the Saudi context.
|
||||
|
||||
I use a basic tracker to monitor our competitors' pricing changes every week. This recently allowed us to:
|
||||
* Spot seasonal discount patterns
|
||||
* Recognize product bundling approaches
|
||||
* Comprehend their pricing psychology
|
Loading…
Reference in New Issue
Block a user